Blog & news

AI washing is becoming the new buzzword—but what does it really mean for real estate photo editing? From flashy “AI-powered” claims to hidden human teams doing the work, the gap between hype and reality is bigger than many realize. In my latest article, I break down what’s real, what’s not, and how LRetouch approaches AI with honesty and transparency.

On August 31, 2025, VHT Studios will officially close its doors—ending a decades-long legacy in real estate media. But with that closure comes new questions—and new opportunities. At LRetouch, we’ve taken a deeper look into what this shift means for photographers, editors, and the wider creative services network, especially in countries like Vietnam that supported VHT’s backend.

LRetouch highlights a growing issue in real estate media: silence after delivery. Clear communication—especially in new partnerships—is essential to building trust and maintaining professional relationships.

Take a look inside a typical day with our production team—from early order checks to the final QC stamp.

Want faster turnaround, better consistency, and fewer revisions? It all starts with what you send us.

Continuing from Part 1 of our HDR shooting tips, this post highlights real-world examples of how lens setup, focus stability, and gear choices directly impact editing quality. Avoid common mistakes and help your editor deliver sharper, cleaner results—every time.

At LRetouch, we process thousands of HDR images every week, and one thing is always true: well-captured brackets make for clean, natural, and high-impact edits. Whether you're a seasoned photographer or new to HDR, here are some quick field tips from an editor’s point of view.

Most real estate photographers start by focusing on three things: high-quality edits, fast turnaround times, and affordable pricing. While all of these are essential, they’re not enough to support sustainable, long-term growth.

April is one of the best months for twilight real estate photography across the U.S. If you're a real estate photographer, this is the season to take advantage of perfect lighting, vibrant curb appeal, and ideal conditions for creating captivating images.