After officially starting operations in mid-2024, 2025 became the first full year in which LRetouch operated at a more stable and scalable level. Throughout the year, we worked with a diverse range of clients, project types, and service demands, each contributing to the way we have evolved as a team.
Trust Built Project by Project
Many of our collaborations in 2025 began with:
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small test projects
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first-time orders with limited volume
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or returning clients after experimenting with AI tools or freelance workflows
Despite differences in scale, one common theme stood out:
clients continued to choose LRetouch when consistency, quality, and long-term reliability mattered most.
As a Vietnam-based photo editing company, our focus in 2025 was not on volume, but on building a reliable and flexible working process. Every project allowed us to refine internal workflows, improve communication, and ensure consistency in editing quality. These gradual improvements helped us align more closely with how our clients actually work day to day.
We value every project — from trial orders to high-volume workflows — because each one represents a step in building mutual trust.
Video Editing as a Clear Growth Direction
2025 marked a major milestone as LRetouch expanded from a photo-focused editing service into a growing video editing partner.
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Several clients transitioned from photo editing to video services
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Certain peak periods, especially mid-year, placed significant pressure on volume and turnaround
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Our team adapted quickly to higher quality standards, tighter timelines, and more complex deliverables
These challenges helped us strengthen our video workflows, refine our processes, and confidently support more demanding projects.
AI, Freelancers, and Market Pressure
The second half of 2025 brought undeniable shifts:
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rapid advancement of AI editing tools
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increasing competition from freelancers across Vietnam, India, Pakistan, and the Philippines
We acknowledge that:
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LRetouch lost some recurring clients
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workload in certain segments declined compared to early 2024
However, what truly mattered was that many clients:
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continued sending projects, even at reduced volume
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kept LRetouch as a trusted partner for high-quality work
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maintained long-term relationships despite changing workflows
Trust cannot always be measured by volume alone.
Growth Beyond Numbers
In 2025, LRetouch:
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collaborated with individuals, studios, and agencies
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delivered a wide range of services: photo editing, HDR, virtual staging, reels, and video marketing
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supported clients through transitions, expansion phases, and workflow restructuring
Equally important, we improved how we work:
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clearer communication
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faster response to change
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ongoing optimization of LRetouch’s internal systems
Looking Ahead to 2026
As we move into 2026, our focus remains clear:
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expanding our client base across both photo and video editing
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improving internal system experiences for clients and collaborators
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continuing to act as a long-term creative partner, not just a post-production provider
The market will continue to evolve — but LRetouch remains committed to quality, transparency, and collaboration as our core values.
Looking Ahead to 2026
A Note of Appreciation
We sincerely thank all our clients, collaborators, and team members for their trust, effort, and partnership throughout 2025.
We look forward to 2026 as a new chapter —
one built on resilience, adaptability, and sustainable growth together.